Business Growth & Development
Public relations
Composting often gets a bad rap. One poorly managed site can infect an entire region, and media headlines focusing on odor and fire issues at a compost facility can taint public opinion of these operations and impede siting and development prospects for others. Neighbors require courting and an understanding of the benefits of composting. Negative perceptions can be turned around but it takes a carefully orchestrated outreach plan, knowledge of the composting process and follow through to ensure promises are kept in a professionally managed facility. Contact us for assistance in this area, our success stories, and an explanation of how carefully thought-out public relations campaigns can save and/or make or break a facility's viability.
Finished product marketing, branding and new product development
A furniture manufacturer doesn't receive random loads of lumber and cloth and then try to figure out how to make couches and chairs out of it, but this is commonly the thinking composting facility operators have. This waste management, front end thinking approach often leads to the downfall of composting businesses as it leads to capacity issues, odor problems and a substantial volume of compostable material sitting on the ground. Tipping fees can account for operating costs and profits, but finished product marketing and outlets as an afterthought can quickly lead to the demise of a composting venture. Outbound product sales should be commensurate with inbound tons, regardless of how expansive your facility's acreage is. And sales success is corollary to well thought out marketing plans. Hire Hidden Resources to help navigate dealing with regulatory fines, capacity challenges, and the prospect of losing your investment if the facility is shut down. We can save you time, money and goodwill in the long run.
Capacity expansion
Hidden Resources can help maximize your throughput and profitability implementing numerous techniques and operational modifications, developed over decades of managing and consulting for large-scale composting facilities. Give us a call to discuss how we can help you make this happen.
